The Official Football Souvenir Store
THE PREMIER LEAGUE is planning some major changes to players’ kits from next season.
The Prem’s official name, number and sleeve badge supplier Avery Dennison revealed the newly-designed font and embellishments that will feature on the shirts.
In addition to the name and number change, the Premier League sleeve badge has been redesigned.
It will be transformed into a standalone iconic Prem lion from next season onwards.
This design will be replicated in gold for the champions’ badge worn by the 2022/2023 season’s title-winning team.
Premier League Chief Commercial Officer Will Brass said: “We wanted to work closely with Avery Dennison, using their expertise and experience to create new names and numbers which were not only clearer for those watching matches in stadiums or at home, but which also incorporated the Premier League brand more readily.
“The names and numbers have become part of the fabric of the Premier League.
“For fans, having the name and number of a favourite player, their own name or even a personal message helps to bring them closer to the competition and their favourite clubs.”
EU aftermarket commercial director of Avery Dennison Simon Allen said: “The beauty of the Premier League is that it creates era-defining names and numbers. It is very rare that the design itself changes, so it is an honour for the team at Avery Dennison to have been part of that process.
“The request was for the new design to be an evolution rather than a revolution.
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“With many components to be considered, such as legibility, durability and readability, we also needed to keep sight of the Premier League branding.
“Through everything, we wanted to ensure that what we put on the pitch keeps the fans in the stadium and watching at home at the heart of it.”
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