Twitter has reacted with horror to the idea of having baked beans on Weetabix for breakfast.
After the cereal firm posted a tweet on Tuesday showing two of the cereal biscuits smothered in a well-known brand of beans with the caption: “Why should bread have all the fun when there’s Weetabix?, the social media platform’s users were quick to spit it out.
Sussex Police said “nothing warrants this” while West Yorkshire Police warned: “Even though this is criminal, please don’t ring us to report it.”
The NHS official account joked it should “come with a health warning”.
The Royal National Lifeboat Institute was also having a gas, saying “our volunteers are prepared to brave all sorts of windy conditions. But not this”.
But plenty were happy to chew over the idea, as the tweet was shared, replied to and liked 200,000 times combined, and even set off a minor international incident.
The US Embassy tweeted that the pairing was “not the [US-UK] collaboration we were hoping for”.
To which the British embassy responded with “Strong opinion from the nation that makes tea in a microwave”, referencing a popular mother-and-daughter team which posts TikTok videos showing Americans how to cook British dishes.
The US Embassy then issued a reply channelling the viral Handforth Parish Council Zoom call.
Israel’s official account saw the funny side, too, suggesting all Middle Eastern nations would agree the combination was a bad idea while promoting one of its own regional delicacies.
But for Weetabix, it’s all been gravy, as marketing director Francesca Theokli admitted, saying: “Who doesn’t love a debate about their new food combinations?
“We know we do, so we thought we’d give the nation some light relief and a chance to debate something new over their breakfast tables as lockdown continues.”
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